🥵 Paradoxically, most dating websites and apps were never really built to help people meet.
They are designed as games that keep people swiping, searching, collecting likes, and returning to spend more money on questionable features. Gamification has become the defining feature of modern dating services.
Most platforms offer small variations on the same routine: sign up, browse a limited number of profiles every day, talk to a few people, feel disappointed that no one fits, take a break, and eventually return.
We are introducing a new approach to dating: algorithmic matching based on subconscious partner images.
Unison is a genuine dating system built specifically to help people form relationships, using science and artificial intelligence.
We are developing a service that supports the entire journey from an online introduction to an in-person meeting and, later, stronger relationships.
Most services optimize for quantity: they show thousands of options and leave you to find someone suitable among them. We reverse that process. We identify the most compatible pairs first, replacing endless browsing with effective automation.
Our concept is grounded in research and implemented carefully to reduce negative experiences and improve the effectiveness of the service.
Why does this matter?
The dating industry has barely changed since the first websites appeared, even after smartphones and mobile apps became mainstream. We are disappointed by solutions that can actively harm people, and we believe AI can transform how dating works.
Our goal is to create a product that generates many new, lasting social connections—connections that strengthen society and benefit everyone involved.
The team behind Unison
We are specialists in online dating and social-service marketing, inspired by the potential of technology to strengthen human connection.
Sergey Sigitov
Co-Founder & CEO
Former Chief Product Officer at Mamba, one of Eastern Europe's largest dating services.
Maksim Shcheglov
Co-Founder & Marketing Director
Launched a dating service in the North American market.